SEO or Search Engine Optimisation is the process of getting your website on the first spot on Google so more people clicks and visits your site.
Search engine optimisation improves your business. More visitors to your site means more business for you.
SEO is best achieved when your website contains information that is relevant to both human visitors and search engine robots. People scan your website for relevant and interesting information they can use to make purchase decisions. Robots rank your site for search engines by scanning your website code. SEO gets you seen before your competitors
SEO in a Nutshell
We believe that SEO is both an art and science. It encompasses not only the technical aspects but also the creative elements necessary to drive traffic, increase awareness, and improve rankings in the search results.
We understand that there are far too many aspects involved in SEO, right from the content of your page, to the way other websites link to you on the web.
Most of the times, it is about ensuring your website is structured in a way that search engines would easily understand. Nevertheless, SEO isn’t just about building websites for the search engines, it is really about making your site people-friendly too.
SEO Campaign Process
01. Understanding Your Business
Successful implementation of strategies stems from clear identification of business goals and objectives. A thorough understanding of the business objectives, target audience, industry trends, company’s products and services lays a strong foundation for strong campaign planning and strategy implementation.
02. Keyword Research
Keyword research is the bedrock of organic search engine optimisation, ppc, social media and content campaigns. It is necessary to understand user queries that will lead to traffic and conversions and targeting keyword strategies toward them.
03. Competitive Analysis
Analysis of industry competitors as well as keyword competitors will allow you to understand your position in the search engines against the current performance of your counterparts. A deep look into their current SEO strategies will allow you to leverage on their tactics and take note of their blindspots. This analysis also aids in setting up internal SEO benchmarks to help you track your performance against your competitors across time.
04. Keyword Management & Monitoring
A combination of long tail, short tail and localised keywords that are properly executed enables a website to gain more valuable and highly converting traffic from the search engines. Monitoring the performance of the chosen keywords also allows one to identify and leverage on keyword data and insights to create more valuable content to users and attract even more visitors to the site.
05. Content Creation
Add value to your users and potential customers by creating fresh, consistent and unique content for your blog and web pages. Crafting great pieces of content encourages social sharing, shows authority in your industry, and promotes brand loyalty.
06. Website Progress
Data from web analysis is useful for identifying positive ROI campaigns, setting internal benchmarks, and determining the performance of the website against your business objectives. Analytics also helps you understand your customers more through their actions on your website. Thus, enabling you to tailor your products and services to suit their growing demands.
07. Progress Report
Our SEO reports will provide you an overview of the implemented SEO strategies across pre-defined dimensions; organic and overall web performance, on-page and off-page implementation, keyword ranking performance against time, and other metrics.
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